The Fun Theory
I just came across this video and had to post it. Very interesting study in making movement fun again through The Fun Theory. Volkswagon is behind the initiative and their website “is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.” What a great concept. And, if this sounds familiar to some of you around Egoscue, that’s because it should. Think about The Patch and Patch Fitness. We put the “fun” back in functional with Patch Fitness. You’re working out without really knowing that you’re working out. I had a buddy of mine at the clinic just last night going through a Patch workout. It was his first time through and kept commenting on how much fun he was having. Little did he realize that he was simultaneously changing his behavior!
Kudos to Volkswagon, and keep the fun coming!